05 September 2013

Speakers and experts for the workshop "Business Model for creative cooperation" announced

Pilsner Urquell Factory by Laura Lafon, CC-BY-NC

The workshop will be hosted in the framework of Pilsen Culture Factory Week

CreativeCH's fifth workshop, as announced earlier this summer, will cover the important and actual topic "Business models for creative cooperation". It will be held in Pilsen (Czech Republic) on the 17 September, under the auspices of Pilsen Culture Factory Week. [Download the programme here]

The workshop will focus on the opportunities and challenges in the revitalization and communication of industrial heritage sites. Revitalization involves adapted new uses of such sites often in the form of facilities for cultural organisations (museums, galleries, etc.) or workspaces for creative industry businesses. The workshop will present and discuss approaches for creative cooperation of site developers, creative businesses, S&T and cultural heritage organisations for communicating industrial heritage to new and young audiences.

A series of three presentations will be given in the first session. 

After an opening address by Carme Prats (mNACTEC), Laurie Neale –architect, heritage consultant and Europa Nostra Council member- will focus on private-public partnership models used successfully for financing industrial heritage regeneration undertakings across Europe. 

Heike Oevermann (Georg-Simmel-Zentrum für Metropolenforschung Humboldt-Universität Berlin) will introduce three cases of European industrial heritage sites on urban transformation: Sulzer Areal in Winterthur, Liverpool waterfront and Unesco World Heritage Site and the industrial complex of Zeche Zollverein, Essen. 

To close the first series of presentations and based on the experiences and recent projects of the Institut für Neue Industriekultur (INIK), Lars Scharnholz will explore re-use opportunities in the context of existing buildings in the German-Polish border region.

The second session of the workshop will be devoted to three presentations.

 First, Eusebi Casanelles, former Director of mNACTEC and Life President of the International Committee for the Conservation of the Industrial Heritage (TICCIH), will compare the preservation of industrial heritage through cultural reuse in a dynamic city (Barcelona) and in a deindustrialized region (Llobregat Valley). 

Further experiences form European projects on the creative valorization of industrial heritage sites will be presented by Jörn Harfst, research associate at the Karl-Franzens-University of Graz. 

Joana Branco Gomes will close the second series of presentations with Heritage, time and people, sharing the example of the Lisbon LX Factory.

After each series of presentations, two moderated discussions will tackle relevant topics in the field, such as how to foster public-private partnerships and involvement of civic, cultural and artistic associations in the revitalization and communication of industrial heritage sites. A special focus will be made on business models and how to transfer and stimulate the uptake of best practices and new creative ideas in the revitalization and communication of industrial heritage sites.
 
As mentioned, the workshop will be held in the framework of Pilsen Culture Factory Week, that will take place from 16 to 20 September 2013. 

The event will comprise a series of seminars, workshops and exhibitions devoted to the use of former industrial objects for activities in the spheres of culture, art and community life. It will draw experts from outside the Czech Republic who have experience with running cultural centres, such as the future Culture Factory in Svetovar. These experts will share their knowledge in the fields of funding, marketing, and programme management at seminars with participants drawn from the ranks of organisers of contemporary and future cultural spaces.

The programme will culminate in an international conference on 19 September, where there will be international guest speakers. 

The conference will be open not just to cultural organizers but also to experts in urban design, architects, politicians, and the general public. Participation is free of charge and anyone interested in attending can register at the following website: http://www.plzen2015.eu 

In the upcoming weeks, the results of the workshop are to be released in a full report, summarizing the issues discussed and formulating the conclusions.

Please make sure to check our dedicated workshop page to get more detailed informations about the speakers and the presentation.

Gisela Gonzalo and Stefano Sbarbati